Terms of service

AYRA — operated by AYRA COMMERCE LLC. Effective date: 13/08/2026 · Last revised: 13/08/2026.

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Before you continue

This page sets out the contract between you and AYRA COMMERCE LLC. It applies from the moment you open byayra.com, and it applies again — with additional force — the moment you place an order. Reading it takes a few minutes; skipping it does not exempt you from it.

Two parts deserve your attention before anything else:

If any part of this document is unacceptable to you, the appropriate response is to close the page and not order. Continued browsing, account creation, newsletter signup or checkout will be treated as your acceptance of everything below.

We suggest saving or printing a copy for your own records.

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Contents

Part I — The agreement

1. Who we are and what this covers · 2. Who may buy from us · 3. How and when these Terms change

Part II — Our products and regulatory notices

4. What we sell · 5. FDA status and absence of medical advice · 6. Safe use and assumption of risk · 7. Personal use only — no resale, no export

Part III — Ordering and fulfilment

8. Descriptions, images, pricing and availability · 9. When an order becomes binding · 10. Payment, cards on file and recurring plans · 11. Dispatch, transit and proof of delivery · 12. Cancellations, returns, exchanges and refunds

Part IV — Using our site

13. What you may and may not do here · 14. Suspension and withdrawal of access · 15. Reviews, photographs and anything else you send us · 16. Our social channels · 17. Outbound links and third-party offerings · 18. Intellectual property · 19. Privacy, electronic notices and messaging

Part V — Allocation of risk

20. Products and site supplied "as is" · 21. Ceiling on our liability · 22. Your indemnity

Part VI — Resolving disputes

23. Informal resolution comes first · 24. Small claims and injunctive relief · 25. Governing law and venue

Part VII — General provisions

26. Miscellaneous · 27. Contact

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Part I — The agreement

1. Who we are and what this covers

byayra.com, together with any subdomain, landing page, mobile application, storefront or social commerce channel we operate (together, the "Site"), belongs to AYRA COMMERCE LLC, a limited liability company registered in Wyoming, United States, with its registered address at 30 N Gould St Ste R, Sheridan, WY 82801, United States.

Throughout this document, "we", "us" and "our" mean that entity. "You" means any person who visits the Site, contacts us, subscribes to our communications or buys from us.

These Terms govern two distinct things at once: your use of the Site as a visitor, and your purchase of goods from us as a customer. They operate alongside our Privacy Policy, Returns & Refunds Policy, Shipping Policy and Payment Methods Policy, each of which forms part of this contract by reference. Where a specific policy and this document address the same subject, the more specific policy prevails on that point.

2. Who may buy from us

By using the Site you confirm that you have reached the age of majority in the place where you live — 18 years or older — and that you are legally capable of entering into a binding contract. Minors may use the Site only under the supervision of a parent or guardian who accepts these Terms on their behalf and takes responsibility for any order placed.

You also confirm that the information you give us at checkout is truthful, current and yours to use, and that you are not located in a jurisdiction where the purchase or import of our products is restricted.

3. How and when these Terms change

Our business, our catalogue and the law all move. We therefore reserve the right to revise this document at any time by publishing an updated version on this page, with a new revision date at the top. Revisions take effect as soon as they are published.

We will not usually notify you individually of a change, so checking this page from time to time is your responsibility. Using the Site after a revision has been posted signals your agreement to it. The version in force when you place a particular order is the version that governs that order.

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Part II — Our products and regulatory notices

4. What we sell

Our catalogue covers skin-focused cosmetics, makeup, skincare and personal care products, and selected related beauty items. Categories are added and retired without notice.

Certain items are supplied by or shipped directly from third-party manufacturers and fulfilment partners. This does not change your contractual relationship: your contract of sale is with us, and questions about your order should come to us rather than to any partner whose name may appear on packaging or tracking.

5. FDA status and absence of medical advice

Everything published on the Site — articles, ingredient explanations, routine suggestions, comparisons, before-and-after imagery — exists for general information and marketing purposes. It is not medical, dermatological, nutritional or pharmaceutical advice, and it is not a substitute for consulting a qualified professional who knows your history.

Speak to your doctor, dermatologist or pharmacist before starting any product if you are pregnant or breastfeeding, are being treated for a medical condition, take prescription medication, have a known allergy or sensitivity, or intend to use a product on a minor. Discontinue use and seek advice if irritation, discomfort or an unexpected reaction occurs.

We make no promise that you will achieve any particular result. Outcomes depend on skin type, age, genetics, climate, consistency of use and factors entirely outside our knowledge. Photographs, reviews and testimonials on the Site reflect the experience of the individuals who provided them and are not representative of what a typical customer should expect.

6. Safe use and assumption of risk

Every product must be used strictly in line with the instructions, warnings and patch-test recommendations on its packaging, insert or product page.

Cosmetic and topical products carry inherent risks that no seller can eliminate — allergic and idiosyncratic reactions, sensitisation and photosensitivity among them. By purchasing and using any item bought from us, you knowingly accept those risks.

We are not liable for damage, injury, loss or expense arising from use of a product in a way we did not instruct or foresee: applying it to broken or irritated skin, exceeding the recommended amount or frequency, combining it with other actives or medications without professional advice, ignoring a stated contraindication, decanting or altering it, or continuing after a reaction has appeared. Responsibility for your own safety, and for the safety of anyone you allow to use a product you bought from us, rests with you.

7. Personal use only — no resale, no export

Products bought from us are for your own private, non-commercial use or as gifts. You agree not to resell, redistribute, rebottle, relabel, export or re-export any product supplied to you, whether for profit or otherwise.

The reason is practical rather than merely legal: once a product leaves an authorised channel, we can no longer vouch for its storage conditions, its shelf life or its authenticity, and any satisfaction guarantee we offer becomes meaningless. Orders that appear to us to originate from resellers, wholesalers, distributors or buying agents may be limited, delayed or cancelled at our discretion, including where quantities, addresses or payment patterns suggest commercial intent.

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Part III — Ordering and fulfilment

8. Descriptions, images, pricing and availability

We put real effort into accurate listings, but we do not warrant that every description, ingredient list, price, promotional condition, shipping cost, transit estimate or stock indicator on the Site is free of error. Typographical mistakes, system faults and supplier data errors happen.

Where an error is discovered — including after you have completed checkout — we may correct it, update the listing, or cancel the affected order and refund you in full. Colour reproduction is a known limitation: shade, finish, packaging and dimensions may differ from what your screen displays.

Prices, promotions, bundles and shipping thresholds are stated in U.S. Dollars (USD) and may change at any time without prior notice. Any promotion is void where prohibited by law and may be withdrawn early. Applicable taxes and duties are calculated as described in section 11.

Some products are sold exclusively through the Site and may be released in limited quantities; where that is the case they remain subject to the return terms in section 12, or to any different terms stated in your order confirmation. We may also modify, suspend, restrict or discontinue the Site or any part of it — individual pages, features, content or entire product lines — at any time and without notice, and we accept no liability to you or to any third party for having done so.

Some of the material on the Site is historical — old campaign pages, archived posts, past collection information. It is preserved for reference only, is not maintained, and should not be relied on as current. We have no obligation to update anything published on the Site.

9. When an order becomes binding

Submitting an order is an offer to buy. The order confirmation that reaches your inbox seconds later is an acknowledgement that we received that offer — nothing more.

A contract is formed only when we dispatch the goods, or when we send you a separate message expressly accepting the order. Until that moment we may decline it in whole or in part, for any reason and without being obliged to explain, including where stock has run out, where a pricing error has occurred, where we suspect fraud or a payment irregularity, where the delivery address falls outside our shipping map, or where the order appears to breach section 7.

If we decline an order after payment has been taken, we refund the full amount to the original payment method. We may ask for additional verification — proof of identity, confirmation of address, or authorisation from the cardholder — before releasing an order, and we accept no liability for loss said to result from a refusal or a verification delay.

10. Payment, cards on file and recurring plans

All amounts are charged in U.S. Dollars (USD) through Shopify Payments and PayPal.

When you enter payment details you confirm that the card or account is yours or that you are authorised to use it, that the details are complete and accurate, and that sufficient funds or credit are available. Any fee your bank applies — foreign transaction charges, currency conversion spreads, overdraft or chargeback fees — is yours, not ours, and is outside our control.

Card networks operate automatic updater services that may supply us and our processors with a replacement card number or expiry date when your card is reissued, so that saved payment methods continue to work. If you prefer not to participate, your card issuer — not we — is the party who can switch that off.

Where a payment is reversed, disputed or charged back, we may pursue the amount owed directly by any lawful means, including invoicing you separately, and we may suspend your account pending resolution.

Subscriptions and instalment plans. If you enrol in a recurring plan, the payment method you provide is charged at checkout and then automatically on each renewal date, at the price and frequency shown when you enrolled, until you cancel. Prices for future cycles may change with at least 14 days' advance notice. Cancellation takes effect for the following cycle provided you cancel at least 3 business days before the renewal date; cancellations after that point apply from the cycle afterwards. You may cancel at any time from your account area or by writing to info@byayra.com with your order number.

11. Dispatch, transit and proof of delivery

We currently ship to the United States, the United Kingdom, Canada, Australia and New Zealand. Orders are prepared Monday to Friday, excluding public holidays, and normally leave our facility within 1 to 3 business days of being placed. Once dispatched, typical transit is 5 to 7 business days within the United States and 12 to 18 business days to other destinations, varying by carrier and season. Where duties or import taxes apply, these are handled as described in our Shipping Policy and are your responsibility. All timeframes are estimates rather than guarantees, and we are not liable for carrier delays, customs clearance, adverse weather, industrial action or other events beyond our control.

A complete and correct delivery address and phone number are your responsibility. We cannot be held responsible for a parcel lost or delayed because of an incomplete, mistyped or outdated address. If you spot a mistake, contact info@byayra.com immediately — but because many orders leave the same day, we cannot promise that a change or cancellation will reach the warehouse in time.

Because we have no visibility of what happens at your door — shared entrances, safe-place instructions, neighbours, building reception — you accept the carrier's electronic delivery confirmation as sufficient evidence that the parcel arrived, whether or not a signature was captured.

12. Cancellations, returns, exchanges and refunds

Our full procedure lives in our Returns & Refunds Policy and should be read alongside this section.

In summary: we back AYRA with a 90-day money-back guarantee. If an item arrives damaged, defective, or is not what you ordered, tell us within 90 days with photographs of the product and the outer packaging, and we will replace it or refund it at no cost to you. For change-of-mind returns, hygiene rules mean that opened cosmetics and any product whose safety seal has been broken cannot be returned unless faulty — the Returns & Refunds Policy sets out exactly what is covered and how.

Refunds are issued to the original payment method only. Your bank or card issuer may need several business days to post the credit once we have processed it, which is outside our control.

Note: the return terms above are offered by us as a matter of policy. They sit alongside — and do not replace or reduce — any right you hold under the consumer protection law of the state or country in which you reside.

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Part IV — Using our site

13. What you may and may not do here

You may browse the Site, create an account, place orders and view content for your own personal, non-commercial purposes. Everything else requires our written permission.

You agree not to use the Site for any unlawful purpose, and specifically not to: probe, scan or test its security, or interfere with any protective measure; introduce malware, scripts or code intended to disrupt it; scrape, harvest, index, mirror or store its content in a database, whether manually or through bots, crawlers or automated tooling; harvest or track other users' personal information; impersonate another person or misstate your affiliation with anyone; submit false, misleading or fraudulent information, including in reviews; post material that is abusive, obscene, defamatory, threatening or that harasses or discriminates against anyone on grounds of sex, gender identity, sexual orientation, race, ethnicity, national origin, religion, age or disability; encourage or solicit others to do any of the above; or breach any applicable law, regulation or local ordinance in the course of using the Site.

You further agree not to build a competing business, catalogue, index or comparison service using material taken from the Site.

14. Suspension and withdrawal of access

We may restrict, suspend or terminate your access to the Site, your account or any service at any time and without prior notice — including where you have breached these Terms, supplied inaccurate or incomplete registration or checkout information, engaged in conduct that damages our rights, our reputation or another user, or for any other reason we consider appropriate. Termination does not limit any other remedy available to us in law or equity.

15. Reviews, photographs and anything else you send us

We genuinely want to hear from you. But you should understand what happens to what you send.

Any review, rating, photograph, video, comment, question, idea, suggestion or other material you submit to us or post on the Site ("Submissions") is treated as non-confidential and non-proprietary. By submitting it, you grant us a worldwide, perpetual, irrevocable, royalty-free, transferable and sub-licensable right to use, reproduce, adapt, translate, edit, distribute, display, publish and create derivative works from it, in any medium now known or later developed, together with the first name and city or the handle you supplied, and without any payment to you.

That includes use in paid advertising across Facebook, Instagram, TikTok, YouTube, Google and Pinterest, on product pages, in email campaigns and in print. You confirm that everything you submit is truthful, is your own, and infringes nobody's intellectual property, privacy or publicity rights. We may edit or remove any Submission at our discretion, and we are under no obligation to publish or retain anything.

Testimonials describe individual experiences and do not represent typical results.

16. Our social channels

This section applies to our presence on Facebook, Instagram, TikTok and YouTube — pages, profiles, comment threads, replies, direct messages and anything else visible there.

Those platforms are not ours. They run under their own terms and privacy policies, and we have no control over how they operate, what they show you or how long they keep anything. Comments and opinions posted there by other users are theirs alone and do not represent our position. We are not obliged to monitor, moderate or remove third-party comments; if you see something offensive, the fastest route is the reporting mechanism the platform itself provides.

17. Outbound links and third-party offerings

Where the Site links to, embeds, or displays material from someone else — a payment provider, a review widget, an affiliate partner, a shipping tracker, an article — we are not responsible for that material, for the accuracy of anything it says, or for any transaction you enter into as a result. Read the third party's terms and privacy policy before engaging with it. Complaints about a third party's goods or services should be directed to that third party.

18. Intellectual property

Ownership. The text, photography, video, audio, illustration, graphics, logos, product imagery, page layouts, interface design, code, data compilations, downloadable files and every other element of the Site (the "Content") is owned by us or licensed to us, and is protected by copyright, trademark, trade dress and other laws in the United States and internationally. Nothing you do on the Site — browsing, downloading, screenshotting, purchasing — transfers any ownership in it to you. All rights not expressly granted here are reserved.

Limited licence. We grant you a personal, revocable, non-exclusive, non-transferable licence to view, download and print Content for your own non-commercial reference, provided you keep every copyright and trademark notice intact and do not alter what you copy. That licence ends automatically if you breach these Terms, at which point you must destroy any copies you hold. You may not, without our written consent, reproduce, republish, sell, rent, licence, broadcast, mirror on another server, or create derivative works from any part of the Content — including montages, edits, translations, templates and merchandise, and including where you intend to give the result away for free.

Trademarks. Our names, logos, product names, slogans and other brand signifiers, whether registered or not, are ours. Nothing on the Site should be read as granting a licence to use them. In particular, using our marks in advertising, in a domain name, in social media handles, in paid search keywords or as a hyperlink requires our prior written consent.

Copyright complaints. If you believe material on the Site infringes a copyright you own or represent, send a notice to info@byayra.com that identifies the copyrighted work concerned; identifies the allegedly infringing material and gives us enough detail to locate it on the Site; provides your name, postal address, telephone number and email; states that you hold a good-faith belief that the use complained of is not authorised by the rights holder, its agent or the law; states, under penalty of perjury, that the information you have given is accurate and that you are authorised to act for the rights holder; and carries your physical or electronic signature. Incomplete notices will slow the process down. Where we conclude in good faith that material infringes, we will remove or disable it and inform whoever posted it.

19. Privacy, electronic notices and messaging

How we collect, use, share and protect personal data is set out in our Privacy Policy, which is incorporated into these Terms.

You agree that we may communicate with you electronically, and that emails, in-app messages, SMS and notices posted to the Site satisfy any legal requirement that a communication be made in writing. Where you have opted into marketing or transactional text messages, message and data rates may apply, frequency varies, and you can stop at any time by replying STOP.

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Part V — Allocation of risk

20. Products and site supplied "as is"

Except where the law does not permit it, the Site and every product and service we supply are provided "as is" and "as available", without warranty of any kind, whether express, implied, statutory or arising from course of dealing or trade usage.

We specifically disclaim the implied warranties of merchantability, fitness for a particular purpose, title and non-infringement, and we make no representation that: the Site will be uninterrupted, secure, timely or error-free; that the servers delivering it are free of viruses or other harmful components; that any information published on it is accurate, reliable, current or complete; or that any product will meet your requirements or produce any particular outcome.

Some jurisdictions do not allow the exclusion of certain warranties, so parts of this section may not apply to you, and you may hold additional rights that this document does not affect.

21. Ceiling on our liability

To the maximum extent permitted by law, neither we nor our officers, directors, members, employees, contractors, suppliers or agents shall be liable for any indirect, incidental, special, exemplary, punitive or consequential damages, or for lost profits, lost revenue, lost data, loss of goodwill, or the cost of substitute goods, arising out of or connected with these Terms, the Site, any product, or any use or attempted use of either — whether the claim is framed in contract, tort (including negligence), strict liability, warranty or otherwise, and even if we were told that such loss was possible.

If, despite the above, we are found liable on any basis, our total aggregate liability to you — and your sole remedy — is limited to the greater of (a) the amount you actually paid us for the product giving rise to the claim, or (b) USD 100.00.

Nothing in this section excludes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded — including, for consumers in the United Kingdom, Canada, Australia and New Zealand, any statutory guarantee or right that cannot be waived by agreement.

22. Your indemnity

You agree to indemnify, defend and hold harmless AYRA COMMERCE LLC, its parent, subsidiaries and affiliates, and their respective officers, directors, employees, agents, licensors, suppliers, contractors and service providers, against any claim, demand, action, loss, liability, damage, cost or expense — including reasonable legal fees — arising out of or connected with your breach of these Terms or of any policy incorporated into them, your breach of any representation you have made here, your misuse of any product, or your violation of any law or of any third party's rights.

We reserve the right to assume the exclusive defence of any matter otherwise subject to your indemnity, in which case you agree to cooperate with us.

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Part VI — Resolving disputes

23. Informal resolution comes first

Most problems are solved faster by a person than by a process. Before starting any formal proceeding, you agree to send a written description of the dispute, the relief you are seeking and your contact details to info@byayra.com or to our registered address, and to allow us 30 days to respond. We will do the same before bringing any claim against you.

24. Small claims and injunctive relief

Either party may bring an individual claim in a small claims court that has jurisdiction. In addition, we may apply to the state or federal courts of Wyoming for injunctive or equitable relief in relation to any actual or threatened infringement or misappropriation of our intellectual property, and you consent to the personal jurisdiction and venue of those courts for that purpose.

25. Governing law and venue

These Terms and any dispute arising from them are governed by the laws of the State of Wyoming, United States, without regard to its conflict of law rules, and excluding the United Nations Convention on Contracts for the International Sale of Goods. Subject to section 24, the state and federal courts located in Wyoming have exclusive jurisdiction over any dispute that is not resolved informally.

Nothing in this section deprives you of the protection of any mandatory consumer protection provision of the state or country in which you reside that cannot lawfully be varied by agreement. If you are a consumer resident in the United Kingdom, Canada, Australia or New Zealand, the mandatory consumer protection laws of your country of residence continue to apply to you regardless of the governing law stated above, and you may also bring proceedings in the courts of your own country where your local law gives you that right.

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Part VII — General provisions

26. Miscellaneous

Assignment. You may not assign or transfer your rights under these Terms; any attempt to do so is void. We may assign ours freely, including in connection with a merger, restructuring or sale of all or part of our business, without notice to you.

No waiver. If we do not enforce a provision on one occasion, that is not a waiver of it or of any other provision, and it does not prevent us from enforcing it later.

Severability. If any provision is held unlawful, void or unenforceable, it shall be applied to the greatest extent the law allows and otherwise severed, leaving the remainder in full effect.

Survival. Sections 5, 6, 7, 13, 15, 18, 19, 20, 21, 22, 23 to 25 and this section survive any termination of this agreement, along with any obligation or representation you have made under it.

Events outside our control. We are not in breach of these Terms, and are not liable for delay or failure to perform, where the cause is beyond our reasonable control — including supply chain failure, carrier disruption, customs delay, industrial action, extreme weather, epidemic, war, sanctions, cyberattack, government measure or utility outage.

Headings and interpretation. Headings exist for navigation only and do not affect meaning. Any ambiguity shall not be construed against whichever party drafted the wording.

Entire agreement. These Terms, together with the policies incorporated by reference, form the complete agreement between us on their subject matter and supersede every prior discussion, representation or understanding, whether oral or written.

Language. These Terms are drafted in English. Where we publish a translation for convenience and the two versions conflict, the English version prevails.

27. Contact